We’re here to help small businesses achieve their online goals, maximise online presence and thrive in the digital world.
Not getting the expected results with Google ads?
We can help you achieve much better results through PPC (aka “pay per click”).
Why choose us?
Expertise
We have experience in creating and managing successful ad campaigns across Google, Facebook, Instagram and YouTube.
Customisation
Every business is unique, and that’s why we offer customised solutions tailored to meet your specific business needs.
Results-orientated
We use data and analytics to monitor the performance of our campaigns and adjust our approach in real-time to achieve the best results for our clients and maximise their ROI.
Transparency
We provide detailed reports on the performance of your ad campaigns, giving you complete visibility and control over your ad spend.
Did you know that the “boost” button on Facebook can quickly drain your ad budget?
Say whaaaaat? Yes, that’s it.
To achieve success, it’s essential to master digital strategies. Simply generating traffic is not enough, as there are several key components that must work together.
We take a different approach than other agencies – we don’t just create PPC campaigns. Instead, we make sure every part of the equation works together so you can get the best results.
Our differentiated approach to sponsored ads:
Landing Pages that convert
It’s pointless to invest in sponsored ads if your landing page doesn’t have a clear call-to-action or doesn’t include persuasive copy. We will make sure that your landing page is optimised for traffic and ready to convert visitors into customers.
Persuasive and Engaging Copywriting
Effective copywriting is essential for creating ads that stand out in a crowded digital marketplace and resonate with potential customers. We will work on your ads copy to include persuasive and engaging content that captures the attention of the target audience and encourages them to take action, and convert.
Continuos Optimisation
Sponsored ads management involves continuous optimisation by analysing and adjusting campaign performance to improve results and ensure that ad spend is used effectively and efficiently. By doing so, we will work hard to maximise your return on investment and minimise wasted spend.
Strategy to convert more
Sponsored ads are a great way to drive traffic to your website and attract potential customers. However, it’s important to keep in mind that traffic alone is not enough to generate real ROI. To convert leads into customers, you need a clear strategy in place for nurturing leads and following up with them after they leave your website. Don’t worry, we will help you with that too.
Meet Martina,
your sponsored ads specialist
Hey there! I’m Martina and I’m the co-founder of Marketing Lane. We proudly support small local business with effective digital marketing solutions. Based in Byron Bay, Australia, we understand the unique challenges and opportunities of marketing to a local audience, and we work closely with our clients to develop tailored solutions that deliver results. Whether you’re looking to launch a new advertising campaign or optimize your existing efforts, Martina can help you stand out in the crowded digital world.
Get in Touch
